How to Be a Professional Buyer’s Agent Course

Learn how to Professionally get a Buyers Brokerage Agreement signed

and Build Long-Term Buyer Loyalty at the same time!

Created and Delivered by Greg Herder & Robin Milonakis

OVERVIEW & PURPOSE

To learn how to become the go to professional in real estate for buyer’s, be a buyer’s specialist. Understand what the new rules are after the NAR settlement and how to communicate them to the consumer.

WHY ARE WE HERE?

What got us here today? (The NAR lawsuit easily explained)
Who is on the hook for paying the settlement? (Broker’s/Companies 2+billion)
Will agents at those brokerages have to pay into the settlement? (Discussion on how fees and splits could possible change)

WHAT ARE THE CHANGES?

Commission offered to another broker on a listing may not be listed in the MLS listing.
“Required” written agreements for agents/brokers representing a buyer.
How commissions are communicated between agents, buyers, and sellers.

WHAT HASN’T CHANGED?

What is the purpose of the buyer/broker agreement, and why should you always use one?
There’s no set commission rate for buyers and sellers.
Commissions are negotiable.

THE BUYER BROKER AGREEMENT

Explaining the buyer broker agreement to your clients.
When it’s needed and what should be included in it.
Handling objections from buyers.

WHY DOES A BUYER NEED AN AGENT, AND WHY SHOULD THEY CHOOSE YOU?

Communicating the process from A-Z of the real estate transaction and your value within it

They are not on HGTV, this is an emotional process, it’s their home not a rental car.
100 top types of turbulence in a transaction.
Be the expert. (Learn how to effectively use a home buyer questionnaire)
How to set realistic expectations that you can always meet.
It’s all about them.
Objection handlers.

BUT HOW AM I GETTING PAID?

It depends on how it’s negotiated.
The seller may still pay for both sides of the commission.
The buyer can also pay and/or receive a credit from the seller to pay the commission.

WHAT TO DO AS A LISTING AGENT

How can the NAR lawsuit be properly explained, and what it means for sellers?
Be honest about how agents are paid. (Commission conversation)
Make sure they are aware that you represent them for their listing. Representing them as a buyer or a buyer for their listing would require another agreement and payment for commission.